New Website Design Concept
A curated homepage inspired by gallery-style salvage leaders. Every design choice positions your materials as design-worthy artifacts, not secondhand goods.
Treat salvage like curated artifacts. Museum-style provenance labels, editorial typography.
"This door came from a 1920s Edina estate" — provenance adds value no store can match.
"When it's gone, it's gone" is truth, not marketing. Email subscribers get first pick.
Every piece rescued = waste diverted. Design a "saved from landfill" counter.
Version 2: The Curated Collection — Gallery & Editorial • March 2026
Homepage Mockup — Version 2: The Curated Collection
Twin Cities Architectural Salvage
We salvage windows, doors, hardwood floors, and complete kitchens from Twin Cities homes before they're torn down. Character you can't buy new.
18+
Projects
BBB
Accredited
Twin Cities
Metro Area
Before the Wrecking Ball
Every year, thousands of Twin Cities homes are demolished. Century-old hardwood floors. Hand-carved millwork. Original stained glass. Solid-core doors that'll outlast anything at Home Depot. All of it — crushed, dumped, gone forever.
We show up before that happens.
Homes scheduled for demolition or renovation across the Twin Cities. We assess what's worth saving before the wrecking ball arrives.
Careful extraction — not ripped out, rescued. Windows, doors, flooring, kitchens, fixtures. Everything worth a second life.
Listed with photos and prices. Email subscribers get notified first. Once it's gone, it's gone forever.
"The most sustainable building material is one that already exists."
18+
Homes Salvaged
100s
Items Rescued
Tons
Diverted from Landfill
Every project has provenance. These homes gave their materials a story worth telling.
Edina, MN · c.1940
Complete kitchen · Hardwood floors · 24 windows · Vintage millwork
View collection →Mound, MN · c.1955
Structural beams · Cedar siding · Stone fireplace · HVAC system
View collection →Edina, MN · c.1928
Natural stone · Arched doorways · Original hardware · Copper fixtures
View collection →Second Lives
What happens when rescued materials find their new home.
Salvaged cabinets, ceiling beams, reclaimed floors
Rescued beams, salvaged flooring, reclaimed hardware
Salvaged windows, reclaimed cedar decking
Old-growth wood. Original hardware. Handcrafted details from an era when things were built to last generations. Try finding that at a big box store.
Every piece rescued is construction waste diverted from the landfill. No new resources consumed. No manufacturing emissions.
A salvaged solid-wood door costs less than a new hollow-core one — and it's infinitely better quality. Direct from source, no retail markup.
Homeowners
Renovating a kitchen? Restoring a historic home? Want character that didn't come from a catalog? That's you.
Contractors
Need solid-core doors, hardwood flooring, or commercial fixtures? We source quality materials at construction-friendly prices.
Designers
Looking for one-of-a-kind pieces with real provenance? Salvaged materials add a story no showroom can replicate.
Subscribers get first pick before materials go public. When it's gone, it's gone.
No spam. Only new salvage drops.
About
West Metro started because too many beautiful materials were ending up in dumpsters. Homes with century-old hardwood floors, hand-carved millwork, original stained glass — crushed into rubble because nobody took the time.
Nelson goes to every site personally. Assesses what's worth saving. Extracts it carefully. Then connects it with someone who'll give it the life it deserves.
It's not a retail store. It's active rescue — and every piece comes with the story of where it lived before.
nelson@westmetrosalvage.com · (612) 701-5103
Check our current collection or join the email list. We list everything with photos and prices. First come, first served.
We arrange delivery across the Twin Cities metro. Pickup also available from our Watertown/Independence location.
Yes. Tell us what you need and we'll watch for it during our next salvage. Reply to any email with your wish list.
Absolutely. We assess the property and carefully extract valuable materials before demolition. Contact Nelson with your timeline.
We only salvage what's worth saving. Everything is inspected and condition is noted honestly.
They're retail stores — permanent warehouse inventory. We go to the demolition site and rescue at the source. You get pieces with known provenance, not store stock of unknown origin.
Repurpose · Restore · Renovate
Appendix
DESIGN — Gallery vs industrial
V2 uses Playfair Display serif + Raleway for an editorial, museum-quality feel. Provenance tags (museum-style labels), warm gold accents, and gallery card layouts position salvaged materials as curated artifacts — not secondhand goods. Inspired by Retrouvius (London) and Heritage Salvage.
BEFORE THE WRECKING BALL — Emotional urgency
Shows what's at stake. Not a product pitch — a rescue story. Creates emotional connection with eco-conscious Twin Cities buyers.
PROVENANCE LABELS — Origin = value
Project cards include "Edina, MN · c.1940" — museum-style dating. This provenance ("this came from...") adds perceived value no store can match. Unique to your business model.
REPURPOSED EXAMPLES — Proof of second life
Shows materials installed in real homes. Bridges "salvaged" to "beautiful." You already have these examples on your current site.
WHO WE SERVE — Three buyer types
Homeowners, contractors, designers — each with different needs. Addressing all three expands the funnel. No competitor segments their audience this clearly.
Based on: Competitor analysis (Architectural Antiques 45yr, Bauer Bros 60yr, Retrouvius, Heritage Salvage) · Industry design research · March 2026