New Website Design Concept
A homepage designed for architectural salvage — not a generic template. Every visual choice reflects the hands-on, construction-grade nature of this business.
You go to the demolition site. Competitors sell from stores. Completely different story.
Construction stripes, stencil labels, brick textures — design that feels like the work.
Edina, Wayzata, North Oaks, Mound. Your portfolio IS your proof as a new business.
Subscribers get first access. "When it's gone, it's gone" — real urgency, not marketing.
Version 1: The Salvage Yard — Raw & Industrial • March 2026
Homepage Mockup — Version 1: The Salvage Yard
We go to homes before the wrecking ball arrives. Windows, doors, hardwood floors, complete kitchens — saved and sold. Character you can't find at any store.
18+
Salvage Projects
7
Material Types
BBB
Accredited
Twin Cities
Metro Area
Every year, thousands of Twin Cities homes are demolished. Century-old hardwood floors. Hand-carved millwork. Original stained glass. Solid-core doors. All of it — crushed, dumped, gone forever. We show up before that happens.
Original frames, hardware, glass — some 100+ years old
Oak, maple, old-growth planks you can't buy anymore
Cabinets, countertops, sinks, hardware — full sets
Crown molding, baseboards, built-ins, wainscoting
Clawfoot tubs, pedestal sinks, vintage tile
Beams, joists, timber framing, cedar posts
Working systems, tested and inspected
You never know what we'll find. That's the beauty of salvage.
Buy New
Salvage Store
West Metro
Price
Full retail
Marked up
Direct from source
Character
Mass produced
Some, unknown origin
Real provenance
Quality
Hollow-core, particle board
Varies
Old-growth, built to last
Sustainability
New resources consumed
Better than new
Direct rescue from landfill
Story
Made in a factory
Maybe a tag
"This came from a 1920s Edina estate"
Homes scheduled for demolition across the Twin Cities. We assess what's worth saving before the wrecking ball arrives.
Careful extraction — not ripped out, rescued. Windows, doors, flooring, kitchens, fixtures. Everything worth a second life.
Materials listed with photos and prices. Email subscribers get notified first. Once it's gone, it's gone forever.
"The most sustainable building material is one that already exists."
18+
Homes Salvaged
100s
Items Rescued
Tons
Diverted from Landfill
100%
Reusable Materials
These homes gave their materials a second life instead of a landfill.
Complete kitchen · Hardwood floors · 24 windows · Vintage millwork · Bathroom fixtures
View materials →Structural beams · Cedar siding · Stone fireplace · Full HVAC system
View materials →Natural stone · Arched doorways · Original hardware · Copper fixtures
View materials →Premium cabinetry · Granite countertops · French doors · Deck materials
View materials →Here's what happens when rescued materials find their new home.
Renovating a kitchen? Restoring a historic home? Want character without the Home Depot price tag? That's you.
Need specific materials for a project? Solid-core doors, hardwood flooring, commercial fixtures? We source at scale.
Looking for one-of-a-kind pieces with real provenance? Salvaged materials add a story no showroom can replicate.
Email subscribers get notified before materials go public. When it's gone, it's gone.
No spam. Only new salvage drops.
West Metro Architectural Salvage started because too many beautiful materials were ending up in dumpsters. Homes with 100-year-old hardwood floors, hand-carved millwork, original stained glass — crushed into rubble because nobody took the time to save them.
Nelson goes to every site personally. Assesses what's worth saving. Extracts it carefully. Then connects it with someone who'll give it a new life in their home or project.
It's not a retail store with a warehouse of dusty antiques. It's active rescue — and every piece comes with the story of where it lived before.
nelson@westmetrosalvage.com · (612) 701-5103
Old-growth wood. Original hardware. Handcrafted details from an era when things were built to last 200 years. You can't get this at any store.
Every piece rescued is construction waste diverted from the landfill. Salvage is the most sustainable building material there is — no new resources consumed.
A salvaged solid-wood door costs less than a new hollow-core one from Home Depot — and it's infinitely better quality. Direct from source, no retail markup.
Check our current sales page or join the email list. When we salvage a new property, we list everything with photos and prices. First come, first served.
We can arrange delivery across the Twin Cities metro. Pickup also available — contact Nelson to schedule.
Yes. Tell us what you're looking for and we'll keep an eye out. Join the email list and reply with your wish list.
Absolutely. We'll assess the property, identify valuable materials, and carefully extract them before demolition. Contact Nelson with your timeline.
We only salvage what's worth saving. Everything is inspected and condition is noted honestly. We'd rather undersell than disappoint.
We salvage across the Twin Cities — Edina, Wayzata, North Oaks, Mound, St. Paul, and beyond. Based in Independence/Watertown.
They're retail stores — you walk in and browse a permanent warehouse. We go to the demolition site and rescue materials at the source. You're getting direct-from-home pieces with known provenance, not store inventory of unknown origin.
Repurpose · Restore · Renovate
DESIGN LANGUAGE — Industry character
Construction hazard stripes, stencil-style labels, brick texture overlays, and industrial Archivo typography make this feel like a salvage operation — not a generic landing page. Every visual choice connects to the hands-on nature of the work.
BEFORE THE WRECKING BALL — Urgency + story
Shows what happens when nobody saves the materials. Creates emotional urgency — these aren't products, they're rescues.
COMPARISON TABLE — Concrete differentiation
Side-by-side with "buy new" and "salvage store" makes the value proposition concrete. No competitor does this. "We're not a store. We're the source."
SUSTAINABILITY STATS — Planet angle
Twin Cities buyers care about sustainability. Showing tonnage diverted and homes salvaged makes the eco-impact tangible.
REPURPOSED EXAMPLES — Proof of second life
Shows materials installed in real homes. Bridges the gap between "salvaged" and "beautiful." The client already has these examples on their current site.
WHO WE SERVE — Multi-audience
Homeowners, contractors, designers — three buyer types with different needs. Addressing all three expands the funnel without diluting messaging.
COMPETITOR FAQ — Direct comparison
FAQ includes "How is West Metro different from Architectural Antiques or Bauer Bros?" — directly addressing the comparison customers are already making.
Based on: Competitor analysis (Architectural Antiques 45yr, Bauer Bros 60yr, Retrouvius, Heritage Salvage) · Industry design research · Client site audit with 18 project pages · March 2026