CROWNED
KUSTOMS.
A street-bold, store-forward layout. Merch and builds share equal real estate. Chunky type, red + chrome accents, aggressive grid. For the builder who wants to sell shirts AND showcase skills at the same time.
Store-forward
Merch grid is as prominent as the build gallery. Two revenue streams, equal visual weight.
Red + chrome palette
Candy red accents on black — the lowrider signature. Chrome details in borders and dividers.
Big type, fast scan
Bebas Neue headlines — tall, compressed, bold. Reads fast on mobile, looks tough on desktop.
Media grid
Photos and videos in a mixed masonry grid. No separate "video page" — media is everywhere.
NOT
BOUGHT.
BUILT.
Frame-off restorations. Competition hydraulics. Custom everything. And the gear to rep it.
RECENT BUILDS
IMPALA SS
"LA CORONA"
Frame-off. Candy apple over pearl. 4-pump comp hydraulics. Full chrome undies. 14 months, zero shortcuts.
FULL GALLERY →VIDEOS & MEDIA
WHAT WE DO
FRAME-OFF RESTORATION
Strip it bare, build it back. Body, frame, suspension, wiring — every bolt touched. OG spec or full custom.
CUSTOM PAINT
Candy, pearl, metallic flake, murals, pinstripes. House of Kolor. From sketch to clear coat.
HYDRAULICS
2-pump street to 6-pump comp. Piston, spring, chain-bridge. Wired, plumbed, tuned.
CHROME & PLATING
Full undercarriage, bumpers, trim, engine bay. Show chrome — not decorator grade.
INTERIOR
Full re-upholstery. Leather, suede, vinyl. Headliner to trunk. Period-correct or wild.
ELECTRICAL & AUDIO
Full rewire, competition sound, modern fuse panel. Clean installs, hidden wiring.
OFFICIAL GEAR
Rep the shop. Designed in-house, printed local. New drops every Friday.
OG LOGO TEE
Black · 100% cotton · S–3XL
CROWN HOODIE
Heavyweight · Embroidered · Black
SNAPBACK
Gold crown · Structured · One size
SHOP TEE · CHARCOAL
Back print · Crew · S–3XL
BUILT NOT BOUGHT TEE
White · Premium · S–3XL
RACING JACKET
Embroidered · Lined · M–2XL
THIS ISN'T A SIDE HUSTLE.
IT'S THE MAIN THING.
[X] years of lowriders. Not a trend chaser, not a weekend warrior. Every car that leaves this shop has hundreds of hours of hand work and zero shortcuts.
"If it's not right, it doesn't leave."
BRING YOUR
VISION.
Restoration, custom work, or just a question about merch. 48-hour response.
WHY THIS LAYOUT.
Store-forward split
v1 is portfolio-first with merch secondary. v2 gives merch equal weight — 6-item grid, prominent "Shop" in nav, promo bar for free shipping. Two revenue streams visible.
Red + chrome vs gold + black
v1 uses black/gold (gallery aesthetic). v2 uses black/red/chrome — candy red is THE lowrider color. Structurally different mood despite same culture.
Bebas Neue vs Playfair Display
v1's serif headlines feel editorial/museum. v2's Bebas Neue is tall, compressed, aggressive — streetwear energy, not gallery energy. Completely different typographic personality.
Numbered sections
01–06 section numbering gives structure to what could feel chaotic. The builder can rearrange sections via admin without losing visual hierarchy.
Overlay build cards
v1 uses info below the image. v2 overlays text on the image — darker, denser, more Instagram-like. Works better with real car photos where the image IS the selling point.
Mixed media grid
v1 has a separate video section. v2 mixes sizes (1 big + 4 small) in a masonry-style grid — feels more like a social feed, less like a corporate portfolio.
Palette: black #0A0A0A + candy red #C41E1E + chrome silver #C0C0C0 + deep charcoal #141414. Bebas Neue for headlines (compressed, industrial), Inter body, JetBrains Mono tags, Caveat for the signature quote. Layout: numbered sections (01–06), overlay build cards, mixed media grid — structurally different from v1's editorial gallery.