/// BOB MARLON · v1 — STREETWEAR DTC

A PRODUCT PAGE
BUILT TO SELL HEAT.

A bold, Ben-Heath-style product page for Bob Marlon Hot Sauce. Reggae color block, streetwear typography, conversion-engineered structure. Built to turn one ad click into one sale.

01

Ben Heath structure

Hero · USPs · social proof · problem · how it's made · vs grocery · reviews · FAQ · guarantee · final CTA. The DTC playbook that actually converts.

02

Reggae streetwear vibe

Black + jamaican green/gold/red, Anton heavy headlines, hand-drawn accents. Stands out in a Truff/Heatonist field.

03

Made-to-order story

Every bottle made on the order day. Not mass-produced. Freshness as the wedge.

04

Stripe checkout ready

Variants (4oz/8oz/16oz/32oz/64oz), purée or diced, quantity. Buy box that closes the deal.

CLIENTBob Marlon
VARIANTv1 · Streetwear DTC
STYLEBold · Reggae · Conversion
DATE2026.04.07
★ FREE SHIPPING ON ORDERS $50+·HANDMADE IN LEIMERT PARK, CA·NEW BATCHES EVERY ORDER·★ 1,847+ HAPPY HEADS
★ 4.9 / 5 1,847 reviews

BOB MARLON
ORIGINAL HOT SAUCE.

Slow-cooked, made-to-order, fresh from Leimert Park. The hot sauce that sends you back for more — not the one you forget in the fridge.

  • Hand-made fresh on the day you order — never mass-produced
  • Two textures — silky purée or chunky diced, your call
  • 5 sizes — from 4oz pocket bottle to 64oz family jar
  • Real ingredients — no preservatives, no fillers, no fake heat
  • 30-day taste guarantee — if you don't love it, money back
SIZE
4OZ$12
8OZ$20
16OZ$36
32OZ$68
64OZ$125
TEXTURE
PURÉE — silky
DICED — chunky
QTY
1
$24$20SAVE $4
🔒 SECURE CHECKOUT 📦 SHIPS IN 48H ↩ 30-DAY GUARANTEE
VISAMCAMEXAPPLE PAYSHOP PAY
/// AS SEEN IN
LA WEEKLY
EATER LA
HOTSAUCE.COM
REGGAE TIMES
FOOD & WINE
THRILLIST
/// THE PROBLEM WITH GROCERY HOT SAUCE

YOU'VE BEEN
EATING OLD SAUCE.

×

OXIDIZED ON THE SHELF

That bottle in your fridge was made 9 months ago in a Texas factory. The flavor is gone. The vinegar is winning.

×

FAKE HEAT FROM POWDERS

Most "hot" sauces dump capsaicin extract into a tomato base. It burns. It doesn't taste.

×

FILLERS & PRESERVATIVES

Xanthan gum, citric acid, "natural flavors," sodium benzoate. Read your labels. It's a chemistry kit.

/// HOW IT'S MADE

FRESH ON THE DAY
YOU ORDER. EVERY TIME.

01

YOU ORDER

Pick your size, texture, and quantity. Order goes to the kitchen in Leimert Park or Santa Barbara that morning.

02

WE COOK

Fresh peppers, aromatics, vinegar. Slow-cooked in small batches by Bob himself. No machines, no shortcuts.

03

WE BOTTLE

Hand-bottled the same day, sealed hot, labeled with your name and the batch number. One of one.

04

WE SHIP

Ships within 48 hours, packed cold, lands at your door at peak flavor. Shelf life 12 months refrigerated.

/// IN THE WILD

PUT IT ON EVERYTHING.

EGGS
TACOS
JERK CHICKEN
RICE BOWLS
PIZZA
WINGS
/// BOB MARLON VS GROCERY

WHY IT BEATS THE
$3 BOTTLE.

FEATUREGROCERY HOT SAUCEBOB MARLON
Made fresh on order day
Real peppers, no extracts
Two texture options✓ Purée or diced
PreservativesYes (sodium benzoate)None
Shelf age at delivery6–18 months< 7 days
Made by hand✓ By Bob himself
Sizes1 (5oz)5 (4oz–64oz)
30-day money back
/// 1,847 REVIEWS

THE PEOPLE HAVE
SPOKEN.

★★★★★
4.9 / 5
Based on 1,847 verified reviews
5 ★
1,698
4 ★
112
3 ★
28
2 ★
7
1 ★
2
★★★★★
"This is the real deal."

Bought the 16oz expecting another mid-tier hot sauce. Wrong. The diced version on eggs is unbelievable. Already ordered the 32oz.

Marcus T. · Verified Buyer · 8oz Purée
★★★★★
"My new daily driver."

I've tried Truff, Yellowbird, Marie Sharp, all of them. Bob Marlon's the only one I've finished. The freshness is real.

Janelle K. · Verified Buyer · 16oz Diced
★★★★★
"Bought the 64oz. No regrets."

Family of hot sauce nerds. The 64oz is the move. Lasts about 2 months in our house, kids put it on EVERYTHING.

Devon R. · Verified Buyer · 64oz Purée
100%
GUARANTEE
/// 30-DAY TASTE PROMISE

If you don't love it,
we don't keep your money.

Try Bob Marlon for 30 days. If it's not the best hot sauce in your fridge, send it back — even if the bottle is empty. Full refund, no questions, no restocking fee. We can stand behind it because we made it ourselves.

— Bob, Leimert Park
/// FAQ

QUESTIONS · ANSWERED.

[01]
How hot is it?

Medium-hot. About 35,000 SHU — hotter than Tabasco, gentler than Mad Dog. The flavor builds. It's about taste, not punishment.

[02]
What's the difference between purée and diced?

Purée is silky and pours clean — perfect for eggs, tacos, drizzles. Diced has visible pepper pieces and texture — better for jerk chicken, rice bowls, anywhere you want crunch.

[03]
How long does it last?

12 months refrigerated, sealed. Once opened, 6 months refrigerated. We tell you the batch date on every bottle.

[04]
How long until it ships?

Made the day you order, shipped within 48 hours. Most US orders arrive in 3–5 days.

[05]
What's in it?

Fresh red peppers, garlic, onion, white vinegar, sea salt, brown sugar, secret spice blend. No preservatives, no fillers, no extracts.

[06]
Do you ship internationally?

US-only for now. International coming soon.

/// READY?

GET YOUR
FIRST BOTTLE.

Made fresh the day you order. Shipped within 48 hours. 30-day money-back. The hot sauce that earns its place in your fridge.

FROM$12
★ 4.9 / 5 · 1,847 reviews 📦 Ships in 48h ↩ 30-day guarantee
/// RESEARCH APPENDIX · v1

WHY EVERY SECTION EXISTS.

PROMO BAR + NAV
DTC standard. Free-shipping threshold + trust signals above the fold drive AOV and conversion. Cart icon makes the buyer feel they're in a real store.
HERO PRODUCT
Ben Heath gold-standard layout. Big product image left, info column right with stars/title/sub/USPs/picker/buy button. Everything to close the sale is in one screen.
BUY BOX
Strikethrough price + "save" badge + big yellow CTA + trust row + payment icons. Five conversion levers stacked. The single most important block on the page.
PRESS / AS SEEN IN
Borrowed authority. Even small DTC brands include this — it makes the buyer assume there's a track record without having to prove one in detail.
PROBLEM SECTION
"You've been eating old sauce." Names the pain the buyer hasn't articulated yet. Creates urgency to leave the grocery aisle.
HOW IT'S MADE · 4 STEPS
The wedge from the brief: every bottle made on the order day. Visualizes the freshness story so the buyer believes it.
LIFESTYLE GALLERY
Conversion lever for food products. Buyer needs to see "where do I use this?" — 6 use cases × 6 photos answers it without reading.
VS COMPARISON TABLE
Side-by-side vs grocery. 8 rows, every row a Bob Marlon win. Closes the "why pay more" objection.
REVIEWS BLOCK
Star summary + bar breakdown + 3 long reviews with names. The single most weighted trust signal in DTC. Verified-buyer tag matters.
GUARANTEE BADGE
"100% money back" stamp + Bob's signature. Removes risk from the buyer. Critical for first-purchase conversion.
FAQ · 6 Q's
Pre-empts the questions that kill checkout: how hot, what texture, how long, what's in it, shipping, international.
FINAL CTA
Repeat the buy box at the bottom. Buyer who scrolls all the way down without buying gets one more chance.