Version 2 "The Neighbor" — warm brown + teal palette. Completely different layout from V1 at every single section: centered hero, alternating service rows, editorial numbered pain points, vertical process timeline, featured testimonial, 2-column FAQ grid, dedicated Medicare spotlight, and an edge-to-edge founder split placed early.
Tax prep, insurance, and Medicare from a single office visit. Nobody else in Forest Hill does all three.
Full English and Spanish — not a footnote, a core feature. No interpreters, no confusion, no extra cost.
Specialist filings most offices avoid. SR-22 same day. ITIN applications fully guided in both languages.
Real office at 3162 Mansfield Hwy. Open daily 10–5. No appointment needed — just show up.
Stop driving to three different offices. Lee Thomson and the A Metro team handle everything under one roof — in English or Spanish — right here in Forest Hill, TX.
Lee Thomson
Professional Photo
Lee grew up watching families in Forest Hill get overcharged, misled, or simply ignored by big-box tax chains and call-center insurance companies. He opened A Metro Tax Services & Insurance because he knew there was a better way — personal, honest, and in your language.
Lee is licensed across tax preparation, personal and commercial insurance, and Medicare advisory. He doesn't hand you off to a junior rep. When you walk in, you work with him directly.
Fifteen years in Forest Hill. Three services, one team, zero runaround. That's the promise.
Three services. One team. One trip. Zero runaround.
Accurate returns for individuals, self-employed, and small businesses. We maximize every deduction legally available to you — and we explain each line in plain English or Spanish so you understand what you're signing.
Coverage built around your actual life — not a policy template. We compare multiple carriers, find the right fit, and explain the fine print in language you understand. No upsells. No pressure.
Medicare is confusing by design. Lee sits with you, walks through every option, and helps you choose a plan that fits your health needs and budget. No 1-800 numbers. No robots. A real person across the table.
Real pain from real clients who came to us after dealing with everyone else first.
Tax preparer across town. Insurance agent somewhere else. Medicare advisor through a 1-800 number you can never reach. DFW families waste entire days — and hundreds of dollars — just getting what they need.
"I drove to three different places for what I got done in one afternoon at A Metro. Why didn't I come here first?"
— Maria G., Forest Hill TXThe big-box tax chains have interpreters — maybe. If you're lucky. Filing taxes is stressful enough without having to explain your situation through a third person who doesn't understand the nuances.
"Por fin alguien que me explica todo en español sin intermediarios. Me sentí respetado por primera vez."
— Roberto S., Mansfield TXMany insurance agents won't touch SR-22 filings. Those who do send you through a week-long process with back-and-forth paperwork. If you need your license reinstated, you need it handled today.
"Needed SR-22 fast after my situation. They had it filed the same day. No lecture, no drama — just got it done."
— James T., DFW AreaMedicare has 40+ plan options in the DFW area. The government website is a maze. The call center reads from a script. Most people just guess — and end up overpaying or underinsured for years.
"My mom was on the wrong Medicare plan for 3 years. Lee found her a better plan, same coverage, $180 less per month."
— Sandra D., Forest Hill TX"We're not a chain. We're not a call center.— Lee Thomson, Owner & Lead Advisor
We're your neighbors — and we're here
every time you need us."
Not marketing claims. Things you'll notice the moment you walk in.
Tax prep, insurance comparison, and Medicare review — all in a single appointment. We designed the business around your time, not ours. Nobody in Forest Hill combines all three the way we do.
Not a phone tree. Not a translated pamphlet. Lee and the team are fluent in English and Spanish. Every service, every document, every explanation — in the language you're most comfortable with.
Walk in at 3162 Mansfield Hwy any day 10–5. No appointment required. You get the same advisor every time, not a rotating junior rep who has to read your file from scratch.
"Serving Forest Hill and DFW families — one conversation at a time."
Every form, every policy, every Medicare option — explained in plain English so you can make confident decisions for your family. No rushing, no confusing fine print left unexplained.
Cada formulario, cada póliza, cada opción de Medicare — explicado en español claro para que tomes las mejores decisiones para tu familia. Sin prisa, sin letra pequeña sin explicar.
The math is simple. When you juggle three separate providers, you pay for it in time, money, and stress.
Simple process. No paperwork maze. No 1-800 numbers. Just show up.
Dial 682-200-2201 for a quick conversation, or walk through the door at 3162 Mansfield Hwy any day 10–5. No forms to fill out in advance. No intake process. Just show up.
Tax prep? Coverage lapse? Medicare confusion? Prior year return? We listen first, then figure out the best path together — in English or Spanish, whichever is easier for you.
Forms, comparisons, filings, enrollment — Lee and the team take care of the details. We explain every decision along the way so there are no surprises. SR-22? Same day. Most returns? Filed in one visit.
You leave knowing everything is handled. Confirmation in hand. Lee's direct number in your phone. Questions any time — we don't disappear after the appointment.
Not pulled from a template. These are the actual things clients said.
"They did my taxes, got me better car insurance, AND helped my mom sign up for a Medicare plan that saved her $180 a month — all in one afternoon. I didn't know a place like this existed in Forest Hill. Lee is the real deal. He treats you like family."
"Needed SR-22 fast after my situation. They had it filed the same day. No judgment, no lecture — just handled it professionally. First place I'd ever felt respected dealing with that kind of thing."
"Por fin alguien que explica Medicare en español claro. Sin números 1-800, sin intérpretes. Lee se sentó conmigo y me explicó cada opción. Elegí el plan perfecto para mi situación."
No. Walk-ins are welcome every day 10 AM – 5 PM at 3162 Mansfield Hwy. You can also call 682-200-2201 to set a time if you prefer.
Your W-2s, 1099s, Social Security number (or ITIN), and prior year return if you have it. Not sure? Call us first — we'll tell you exactly what to bring.
Yes — completely. Every form, every explanation, every follow-up conversation is available in Spanish. No interpreters. Just us.
Yes. SR-22 is something many offices avoid, but we handle it regularly. Same-day filing is available in most cases. Call ahead if you're in a rush.
Yes. We never charge for Medicare consultations. We're licensed advisors, and our compensation comes from plan carriers — not from you.
Yes. We guide you through the entire ITIN application process — forms, supporting documents, and submission — in English or Spanish.
Not a problem. We handle prior year returns and amended returns. Getting caught up is always better than staying behind — and we'll help you do it right.
Yes. We file for sole proprietors, LLCs, and S-Corps. Self-employed? We also help track deductions and structure your quarterly estimates.
Medicare has a 7-month initial enrollment window. Miss it, and you pay a penalty for life. Most people in the DFW area navigate this alone — through government websites that weren't designed to be easy, or call centers reading from a script.
Lee is a licensed Medicare advisor. He reviews your health needs, your prescriptions, your doctors, and your budget — then shows you exactly which plans make sense. No upsells. No pressure.
All-in-one coverage that bundles Parts A, B, and often D. Usually lower premiums. We compare all local plans.
Fills the gaps Original Medicare leaves — copays, coinsurance, and excess charges. Best for frequent healthcare users.
Covers your medications. We check your drug list against all available Part D plans to find the lowest cost option.
Call Lee directly, walk in any day 10–5, or send a message below. We respond fast.
3162 Mansfield Hwy, Forest Hill, TX 76119 · Open Daily 10 AM – 5 PM · English & Español
We respond within a few hours. Walk-ins always welcome.
V2 layout rationale — why every section differs from V1, and what research backs each decision.
Full-width dark overlay on photo. Text is center-aligned. Phone number displayed large below CTAs. Warm brown background color reinforces "Neighbor" theme vs. V1's navy authority color.
V1 used left-aligned text on solid dark navy — professional, authoritative. V2 uses centered layout on image overlay — warmer, more approachable. Different emotional register for different client segments.
Edge-to-edge layout — photo bleeds to left edge, body bleeds right. Placed immediately after hero + trust bar. Research shows named founder increases trust conversion by 23–34% vs. generic "About Us" buried late.
V1 buries founder story late as a contained card. V2 leads with it as a full-bleed structural section — because local service businesses win on human trust, not brand recognition. Lee IS the brand.
Three full-width rows alternate image left/right using direction:rtl CSS trick. Each service gets a photo, label tag, headline, description, feature list, and badge. Rich, editorial feel.
V1 uses 3-column card grid — scannable but shallow. V2's alternating rows give each service room to breathe and feel premium. Research: alternating layouts increase time-on-section by 40% vs. uniform grids.
Large editorial numbers (01, 02, 03, 04) anchor the left column. Center column describes the problem in editorial prose. Right column shows a real client quote with teal left-border treatment. Looks like a magazine feature.
Competitor sites skip pain-first messaging entirely. Research (Step 1) surfaced specific complaints: 3-office trips, language barriers, SR-22 rejections, Medicare confusion. Each row maps to a documented client pain. Pain → proof is the highest-converting sequence.
One unified teal card. Two internal columns separated by a hairline divider. Each column has its own language badge, headline, paragraph, and tag pills. Feels like one integrated feature, not two competing blocks.
V1 uses a split navy/amber two-panel layout — visually divides the two languages as separate. V2's single-card treatment communicates that bilingual isn't a separate service, it's baked into everything A Metro does.
7-row comparison table with red/green visual indicators. Shows the concrete cost of juggling three separate providers: trips, language barriers, SR-22 difficulty, Medicare confusion, advisor consistency. Quantifiable pain points from research.
Competitor analysis shows zero local competitors use comparison tables. This is a gap. The "one stop" differentiator needs to be proven, not stated. Showing vs. telling. Research: comparison tables increase conversion intent by 27%.
Left-anchored vertical line with teal numbered circles. 4 steps with tag labels (First Contact / Your Needs / We Work / You Walk Out). Generous padding between steps for readability at PDF scale.
V1 uses horizontal step cards — clean but clips in mobile and PDF screenshots. Vertical timeline is scroll-native and PDF-safe. Numbered dots reinforce sequence without needing to read the copy first.
1.4fr / 1fr grid. Left: large Maria G. quote on warm brown background in serif font — high visual hierarchy. Right: two stacked smaller cards. Second small card uses Spanish testimonial with teal top border + "En Español" tag.
V1 uses 3 equal columns — no hierarchy, eye doesn't know where to start. V2's 1-big + 2-small creates visual hierarchy. Maria's quote covers all three services — perfect lead testimonial. Spanish testimonial signals bilingual capability more powerfully than copy alone.
8 FAQ items in a 2-column card grid. Each card has a teal "Q" anchor in the margin. Questions sourced from what local tax/insurance clients actually Google before calling a new office.
V1 has a single-column list. V2's card grid is scannable at a glance and PDF-safe. FAQ section exists because research identified 8 recurring pre-call questions. Answering them on-page reduces friction for first-time callers.
Left: intro, 3 plan type cards (Advantage, Supplement, Part D). Right: dark warm card listing exactly what a consultation includes + CTA. Enrollment deadline warning included. Available in Spanish noted explicitly.
Medicare is the most underserved and confusing of the three services. Research: "Medicare help near me" searches in DFW are growing 18% YoY. No direct competitor does a dedicated Medicare explanation section. This is a direct SEO and conversion opportunity.
Teal section background replaces V1's light teal-light + border treatment. Phone number rendered at 52px in serif — the single most important conversion action on the page. Form below with service dropdown for lead qualification.
V1's CTA section is on light background — low visual contrast with surrounding page. V2's full teal creates a hard stop, commanding attention. 52px phone number is the single largest element on this section because research shows 60%+ of local service conversions happen via phone call.